Quantitative research :
our areas of intervention

• Repères can handle all problems relating to ad hoc research. To find out more about our methods, please refer to our product sheets.
  
  

• Understanding the market
  Usage and attitude studies
  In-store research
  
  
• Development of new products
  Concept tests
  Identification of demands
  
  
• Product tests
  Formula tests (product improvement, price reduction…)
  Product reports / assessments versus rival brands
  Development of standardised test tools
  Preference mapping and segmentation of preferences
  
  
• Development and optimisation of the mix
  Packaging assessments / renovations
  Name tests
  Price research
  
  
• Brand steering
  Brand image reports
  
  

For all these areas, we implement the Repères philosophy and the most accomplished, precise and reliable methods. We provide real expertise in the creation of databanks of research results, and in the use and interpretation of statistical tests and multivariate analyses (factorial analysis, correspondence analysis, consumer typology, Trade-Offs…).

The results are presented clearly, both in terms of content (clearly written conclusions, adaptation of presentations to the targeted audience) and in terms of form (clear presentation and graphics). The conclusions, always actionable, will be delivered within the allotted timelines.