Qualitative research :
our areas of intervention

• We carry out customized, qualitative research, adapting our range of methods, techniques and skills to provide actionable solutions to the problems posed.
  
  
• A single intermediary, a top-level qualitative specialist, who is genuinely involved in the analysis, from the initial briefing to the presentation of results, offers in-depth expertise that will facilitate your decision-making.
  
  
• In keeping with our cross-disciplinary approach, we develop qualitative/quantitative research products entrusted to a truly multidisciplinary team with extensive experience in efficient collaborative work.
  
  
• The recruitment conducted in-house guarantees the excellent quality of fieldwork.
  
  

• Understanding the market
  Exploratory research, motivational research
  Ethnographic observation research
  In-store research
  
  
• Development of new products
  Creativity research
  New concept development
  Positioning research
  
  
• Optimisation of product formulas
  Descriptor research
  Link between preferred segments and psychological profiles
  
  
• Development and optimisation of the mix
  Assessments of advertising approaches
  Advertising and packaging pre-tests
  Name research
  
  
• Brand steering
  Image research