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EXTRACT FROM NORM NF X 50-057
ON DATA COLLECTION QUALITY
(CHAPTER 5)

  • Organisation of data collection

    • The research company draws up a comprehensive timetable (dates and locations) of the data collection stage and communicates it to the client.
    • If relevant, the dates and locations of training sessions (briefings) are also indicated.
    • Generally speaking, all measure ensuring confidentiality are applied.


  • Training of the personnel in charge of data collection (briefings )

    • All interviewing personnel (interviewers, supervisors, moderators…) receive training during which the following are explained :
      - the objectives of the study
      - the instructions and the specific methods to use
      - the points to explore (questionnaire, discussion guide…);
      - how to use the material etc..

  • Traceability of data collection operations

    • In order to have all the elements necessary to evaluate the quality of data collection at their disposal, the research company ensures the traceability of the different data collection documents, the following ones in particular :
      - questionnaires
      - instructions intended for the interviewing personnel (interviewers, supervisors, moderators…);
      - procedures used for recruiting the respondents interviewed or the participants in group discussions
      - any differences which occurred between the sample sought and the one actually obtained (size and structure);
      - refusal rates, when relevant
      - any difficulties encountered regarding the study material or test products .
    • Whatever the support material used, the date and duration of the interviews are recorded and kept.
      In the case of product tests involving one or more visits, the number of actual interviews carried out at each stage is recorded .
    • The questionnaire and recruitment instructions are kept, as are the number of participants in each group discussion and their characteristics.


  • Characteristics of the personnel in charge of data collection

    • The research company keeps an up-to-date file on each member of the interviewing personnel, containing information about their competencies, their role and the quality of their work.
    • The research company is in a position to justify the competence of its interviewing personnel to the client at any time at their request, as long as the anonymity of the interviewing personnel is respected.

     

  • Protection of data of a personal nature

    • All data collection and recording operations are conducted respecting the anonymity of the respondents and in accordance with legislation on the protection of data of a personal nature.

     

  • Anonymity of the client

    • The research company does not reveal the identity of the client company to the respondents, unless the client company and research company both agree that it is useful or necessary to do so.

     

  • Transparency with regard to the respondents

    • Before the interview or group discussion, the research company presents itself and reveals the topic of the research.
    • At the end of the interview, the research company makes their name, address and telephone number available to the respondent.

     

  • Monitoring and checking of data collection

    • The data collected is checked.
    • Whatever the method of data collection, each person who has conducted an interview is identified for the purposes of checking.
    • If they so wish, the client can receive information about the checks carried out on the interviewing personnel, as long as people's anonymity is respected.

     

  • Checking of coding and data entry (if relevant )

    • When a tab spec is necessary, the research company makes sure that the people in charge of coding have the necessary training and have received detailed instructions.

     

  • Checking of coding and data entry (if relevant )

    • The research company defines coding and data entry checking operations and makes sure they are carried out.




"Etudes de marché et d'opinion"
-NF 323
délivrée par AFNOR CERTIFICATION
www.marque-nf.com


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